Privacy Policy

At Direk Company, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, share, and safeguard the data obtained through our AI-based services, which include the installation of sensors to monitor occupancy, activity, air quality, and temperature using LiDAR and Radar technologies.

1. Information We Collect

We collect various types of data to provide our services effectively. This includes but is not limited to:
  • Occupancy and activity data: Information about the presence and movements of individuals within monitored areas.
  • Air quality data: Measurements of environmental factors such as air pollutants and humidity.
  • Temperature data: Data related to ambient temperature within monitored spaces.
When you engage in various activities such as completing our web form on the Direk website, requesting a demonstration of our Services, responding to advertisements, subscribing to our newsletter, or registering for webinars, you have the opportunity to furnish us with details about yourself. Throughout these interactions, we might gather personal information. This information could encompass your name, company name, the state where your company is headquartered, employee and subcontractor counts, address, email, phone number, job position, title, and any queries you wish to pose to us.

2. How We Use Your Information

The sensor data we collect is used to provide the occupancy, activity level, air quality, temperature, and other environmental analytics to clients through our dashboard portal. We also use the collected data for the following purposes:
  • Providing and improving our services: We utilize the collected information to offer AI-driven insights and real-time dashboards to enhance your understanding of the monitored spaces.
  • Analysis and research: We may anonymize and aggregate data for research, statistical, and analytical purposes to improve our services and contribute to industry knowledge.
We do not sell or rent this information to any third parties. The data is accessible only to authorized users at the client company through their dashboard login credentials.

3. Data Sharing

We may share your information in the following circumstances:
  • Third-party service providers: We may share data with trusted third-party providers who assist us in delivering our services.
  • Compliance with legal obligations: We may disclose data in response to valid legal requests, such as court orders or subpoenas.

4. Data Security

We employ industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. We take precautions to protect facility usage and environmental data from loss, theft, misuse, unauthorized access or disclosure, alteration, or destruction. We use encryption, firewalls, access controls, and other tools to safeguard data. Analytics dashboards and data access are restricted to authorized client users only. We train our staff on data privacy and security protocols.

5. Data Retention and Deletion

Sensor data will be retained as long as the client keeps their Direk service active. When a client ends their service, the collected sensor data will be deleted from our storage servers within 30 days. Aggregated analytics may be retained in an anonymous form but will not be associated with the client in any way.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and gather usage data.
We utilize automated data collection tools like first and third-party cookies as well as web beacons to amass information while you navigate our Services. These tools enable us to gather and retain insights about your interactions with our Services. As an example, we obtain data that your browser or device transmits to our servers whenever you access our Services. Furthermore, your browser might also relay information about your actions on our Services, the page that directed you to our platform, and, if applicable, the search terms you entered into a search engine that guided you to our Services.
The data we obtain through cookies and similar technologies may be linked to your identity. These technologies may also be employed to capture insights about your online behaviors across time and diverse third-party websites or online services. This could be for purposes like presenting Direk advertisements to you across the Internet and within applications. In cases where we promote content to you online, we might use these technologies to gather information regarding the ads displayed to you, the ads you interact with, and the webpage where the ad was showcased to you.
Furthermore, external parties may have the capability to collect information about your online activities while you engage with our Services. These parties might employ cookies or similar technologies to monitor your activities across devices, various websites, and other online services. This information could be used to provide you with interest-based advertising or other tailored content. We do not control these cookies, and their use is subject to the privacy policies of the respective third parties.

7. Your Cookie Choices

You have the right to control and manage your cookie preferences. You can do this by:
  • Adjusting your browser settings to block or delete cookies.
  • Opting out of certain third-party tracking cookies through the relevant third-party's website.

8. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices. Any such changes will be communicated to you through our website.

9. Contact Us

If you have questions or concerns about our Privacy Policy or data practices, please contact us at enquiry@direkltd.co.uk.