At Direk Company, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, share, and safeguard the data obtained through our AI-based services, which include the installation of sensors to monitor occupancy, activity, air quality, and temperature using LiDAR and Radar technologies.
1. Information We Collect
We collect various types of data to provide our services effectively. This includes but is not limited to:
2. How We Use Your Information
The sensor data we collect is used to provide the occupancy, activity level, air quality, temperature, and other environmental analytics to clients through our dashboard portal. We also use the collected data for the following purposes:
3. Data Sharing
We may share your information in the following circumstances:
4. Data Security
We employ industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. We take precautions to protect facility usage and environmental data from loss, theft, misuse, unauthorized access or disclosure, alteration, or destruction. We use encryption, firewalls, access controls, and other tools to safeguard data. Analytics dashboards and data access are restricted to authorized client users only. We train our staff on data privacy and security protocols.
5. Data Retention and Deletion
Sensor data will be retained as long as the client keeps their Direk service active. When a client ends their service, the collected sensor data will be deleted from our storage servers within 30 days. Aggregated analytics may be retained in an anonymous form but will not be associated with the client in any way.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and gather usage data.
We utilize automated data collection tools like first and third-party cookies as well as web beacons to amass information while you navigate our Services. These tools enable us to gather and retain insights about your interactions with our Services. As an example, we obtain data that your browser or device transmits to our servers whenever you access our Services. Furthermore, your browser might also relay information about your actions on our Services, the page that directed you to our platform, and, if applicable, the search terms you entered into a search engine that guided you to our Services.
The data we obtain through cookies and similar technologies may be linked to your identity. These technologies may also be employed to capture insights about your online behaviors across time and diverse third-party websites or online services. This could be for purposes like presenting Direk advertisements to you across the Internet and within applications. In cases where we promote content to you online, we might use these technologies to gather information regarding the ads displayed to you, the ads you interact with, and the webpage where the ad was showcased to you.
Furthermore, external parties may have the capability to collect information about your online activities while you engage with our Services. These parties might employ cookies or similar technologies to monitor your activities across devices, various websites, and other online services. This information could be used to provide you with interest-based advertising or other tailored content. We do not control these cookies, and their use is subject to the privacy policies of the respective third parties.
8. Your Cookie Choices
You have the right to control and manage your cookie preferences. You can do this by:
9. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices. Any such changes will be communicated to you through our website.
10. Contact Us
If you have questions or concerns about our Privacy Policy or data practices, please contact us at enquiry@direkltd.co.uk.
